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Once again we expand on the overarching topic of brand strategy. Each month we at Magic Flight, we try to bring relevant and timely content intended to give insight, tools and actionable practices. It is our desire to see each of our brands expand and or improve it’s competencies and therefore contribute just that much more value.This months featured thought leader is Lindsay Pedersen and their LinkedIn aricle and video. We hope you find Lindsay Pedersen’s take on this topic helpful and useful. Please feel free to reach out to us with topics for future blog post’s.

What is the first step in building a brand strategy?

By Lindsay Pedersen