About
At Magic Flight Brand we design, build, and manage brand identity for emerging brands. We are a collection of strategists, designers, writers, and project managers. We provide seamless integration of brand design, functionality, and relevance.
Mission
The mission of Magic Flight Brand is to provide value to our clients, team members, and community. Our values are evident in our behavior as we endeavor to produce superior results. We are in the service and expertise business are responsive to the needs of our clients, team members, and our community.
Company History
Magic Flight Brand began in 1994 as a small department of the management consulting company Thomas Center. With the growth of the company the department eventually grew into its own division and brand. Magic Flight Brand began co-building brands with clients in 2011.
What We Do
- Branding
- Brand Strategy
- Brand Identity
- Brand Architecture
- Brand Names
- Brand Taglines
- Brandmarks
- BrandWordmarks
- Brand Letterform Marks
- Brand Pictorial Marks
- Brand Abstract Marks
- Brand Emblems
- Brand Dynamic Marks
- Brand Characters
- Brand Differentiation
- Brand Typography
- Brand Market Research
- Brand Usability Testing
- Brand Marketing Audit
- Brand Competitive Audit
- Brand Language Audit
- Brand Favicons
- Business Collateral
- Business Cards
- Branded Signage Design
- Branded Product Design
- Branded Packaging
- Branded Environments
- Branded Uniforms
- Branded Ephemera
- Brand Positioning
- Brand Logotype
- Brand Color
- Brand Animation
- Brand Books
- Brand Standards And Guidelines
- Brand Reproduction Files
- Online Branding Tools
- Graphic Design
- Brochure Design
- Event Marketing
- Print Advertising
- Outdoor Advertising
- Press Releases
- Content Writer
- Copywriter
- Video Production
- Podcasts
- Entertainment Industry Brand Identity
- Service Industry Brand Identity
- Retail Industry Brand Identity
- Legal, Law Firm, Attorney Industry Brand Identity
- Healthcare Industry Brand Identity
- Dental Industry Brand Identity
- Construction Brand
- Hospitality Brand Identity
- Technology Brand Identity
- Entertainment Industry Brand Identity
- Service Industry Brand Identity
- Retail Industry Brand Identity
- Legal, Law Firm, Attorney Industry Brand Identity
- Healthcare Industry Brand Identity
- Dental Industry Brand Identity
- Construction Industry Brand Identity
- Hospitality Industry Brand Identity
- Technology Industry Brand Identity
Brand Consultancy
Magic Flight is an independent, full-service brand consultancy with specialists and expertise in brand strategy, identity, brand building, and brand experience. We are designers, copywriters, strategists, and professionals focused on solving identity, awareness, and relevancy challenges. We have developed each service from the top down and collectively deliver solutions that best meet client objectives.
Our current clients are emerging brands in a variety of categories including manufacturing, telecom, retail, construction, and professional services with annual revenue ambitions of 10 million and above. We serve both B2B and B2C. Our clients are located in Seattle and the Eastside from Bellevue to Everett.
Our intent is to help clients align their brand and marketing communications with their business objectives. We believe in the power of branding, however, we also know that it must be combined with authentic strategy and execution in order to shape perceptions and build sustainable momentum to move a brand forward.
Most marketing and advertising fail because they act without even a hint of strategy. The company or advertising agency went directly to execution. Execution can never cover up for the lack of a strategy. Allowing branding, marketing, or advertising to be developed and run without a strong strategy statement is the failure of the marketing manager. The brand strategy is the single most important step in differentiating the brand and its advertising in the minds of customers.
The bottom line is branding is good for business. It puts the company in a position to earn premium pricing, lower cost of sales, lower cost of promotion, higher market share, lower employee turnover, and higher stature. It makes it easier for the company to sell its products and services and makes the company more valuable to all stakeholders.